> For the complete documentation index, see [llms.txt](https://docs.navless.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.navless.ai/aeo-signal/understand-your-ai-brand-rank-score-in-aeo-signal.md).
# Understand your AI Brand Rank score in AEO Signal
### What this is for?
AI Brand Rank tells you how visible your brand is when ChatGPT, Gemini, Claude, and other AI assistants answer questions in your category. If you're trying to answer "are we winning AI search, or are competitors getting mentioned instead of us?" — this is the score that gives you one number to track and one thing to fix next.
The higher your number, the more often your brand appears when an AI assistant answers a question your buyers actually ask.
### Before you start
* AEO Signal must be enabled on your account.
* You need tracked questions set up. Brand Rank scores the answers AI assistants give to *your* questions, so without questions there's nothing to probe.
* You need at least 5 tracked questions and 10 total probe responses before a score can be calculated. Below that, you'll see an empty state instead of a number.
### How to read your Brand Rank
The Brand Rank section of the AEO Signal dashboard is a grid of cards. Each one answers a different question about your AI visibility.
#### 1. Your Brand Rank
The headline card. You'll see the 0–100 score, the letter grade, your share-of-voice percentage, the number of probed questions and AI platforms behind the number, and how much the score moved versus the previous snapshot.
The grade scale:
| Grade | Score | Meaning |
| ----- | ------ | ------------------ |
| A | 80–100 | Excellent |
| B | 60–79 | Good |
| C | 40–59 | Moderate |
| D | 20–39 | Low |
| F | 0–19 | Minimal visibility |
#### 2. Competitive Position
Mention counts for your brand against each known competitor across all probes. Use this when you need to answer "are we losing the AI shelf to a specific competitor, and by how much?"
#### 3. Brand Rank Trend
A 30-day line chart of your score across successive snapshots. This is the card you show leadership when you want to demonstrate that content investment is moving the number.
#### 4. Buyer Journey Coverage
Brand mentions broken down by question intent — Learn, Compare, Decide, and Troubleshoot. If you only show up in Troubleshoot, AI assistants know you exist but aren't recommending you during research or comparison. That's a different content problem than not showing up at all.
#### 5. Top Priority
The single most important thing to fix next, based on your latest snapshot. AEO Signal picks one recommendation — never a generic list — using a simple set of rules.
If your snapshot looks healthy, the card is hidden. That's the "you're doing fine, keep going" signal.
#### 6. Methodology
Click into the methodology modal from the score card any time you need to explain the formula, weights, and minimum-data thresholds to a stakeholder.
### How the score is calculated
AEO Signal sends each of your tracked questions to every supported AI platform, checks each answer for mentions of your brand (company name plus aliases), and rolls the results into a single snapshot.
\[VISUAL: Diagram — tracked questions → probes against each AI platform (ChatGPT, Gemini, Claude, others) → brand mention detection → Brand Rank snapshot → dashboard. Simplified version of the PM-view flowchart, with codebase references stripped]
Two things blend into the final score:
**Share of Voice (60% weight).** The percentage of your probed questions where at least one AI platform mentioned your brand. This reflects how often you show up across the topics your audience cares about.
**AI Platform Coverage (40% weight).** The percentage of AI platforms that mentioned your brand on at least one question. This reflects how broadly you show up — being on every assistant matters, not just one.
The full formula:
```
Score = 100 × (0.6 × Share of Voice + 0.4 × AI Platform Coverage)
```
The probes use a clean prompt with no brand hints, so the answers reflect what a real prospect would see if they asked the same question themselves — not an artificially inflated number.
### How the Top Priority recommendation is picked
The recommendation runs through three checks, in order. The first one that matches wins.
1. **Is any competitor mentioned more than your brand?** If yes, the recommendation is **Create comparison content** against the leading competitor. The mention gap is the lever.
2. **Do you have fewer than 50 total tracked questions?** If yes, the recommendation is **Expand question coverage** so your score is built on statistically significant data.
3. **Is your mention rate below 30%?** If yes, the recommendation is **Improve content visibility** by creating more authoritative content on the topics where you're missing.
If none of those match, the Top Priority card is hidden.
### Tips & gotchas
📝 **Note:** The score recalculates automatically after every scheduled probe run — weekly or monthly depending on your plan — and after any manual update. You can also trigger a recalculation on demand from the dashboard.
⚠️ **Important:** The score itself doesn't change based on how many questions you've tracked, but the dashboard surfaces a separate **Confidence** label next to it. Confidence is Excellent at 200+ questions, High at 100+, Medium at 50+, and Low below 50. A "Low Confidence" A grade is possible — it means you're winning on the few questions you track, not that you're winning broadly. Build out your question coverage before treating an early high score as the full picture.
💡 **Tip:** Use the Buyer Journey Coverage card to diagnose *where* a gap lives before you spend on content. A brand that's invisible at Compare doesn't need more brand-awareness content — it needs comparison pages.
### Common questions
#### How is this different from SEO?
SEO measures who ranks on a Google search results page. Brand Rank measures who gets mentioned *inside the AI answer itself* — the text more and more buyers read instead of clicking through to a blue link. Different surface, different rules, different winners.
#### How often does the score update?
Automatically, after every probe run — weekly or monthly depending on your plan. You can also trigger a recalculation on demand from the dashboard.
#### Why does the score say "—" or show an empty state?
You haven't crossed the minimum data threshold yet. AEO Signal needs at least 5 tracked questions and 10 total probe responses before it can produce a meaningful score. Add more questions or wait for the next probe run.
#### What if my score is low?
A low score is a starting position, not a verdict. Check the Top Priority card — it tells you the single highest-leverage move, whether that's closing a gap with a specific competitor, broadening your question set, or producing more authoritative content on topics where you're invisible.
#### Why a single score instead of a list of mentions?
Because a single number is what tracks over time and gets shown to leadership. The list of mentions is still there — it's in the Competitive Position and Buyer Journey Coverage cards — but the headline number is what makes the trend legible.
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