Getting stared with AEO Signal

Finish a five-step checklist to set up AI answer tracking for your brand.

What this is for?

AEO Signal tracks how your brand shows up in AI answer engines like ChatGPT, Perplexity, and Google's AI overviews — the AEO (Answer Engine Optimization) side of search, not the blue-link side. Before AEO Signal can give you meaningful tracking, fixes, and drafts, it needs to know your brand, your voice, and the questions you care about. The Getting Started checklist on your AEO Signal dashboard walks you through everything AEO Signal needs, in order.

Before you start

AEO Signal must be enabled on your account. If you don't see AEO Signal in your account, please reach out to the Navless team.

Step-by-step

Open AEO Signal and you'll land on the dashboard with the Getting Started checklist at the top. Work through it from the top down — each step makes the next one smarter.

Step 1: Set up your company profile

Tell AEO Signal who you are so every AI prompt it runs is personalized to your brand.

• Click the first step, Set up your company profile

• Enter your brand name, company URL, industry, product category, and a short company description

• Click Save

💡 Tip: Click Generate with AI to fill the profile in from your website automatically. Review what it pulls in before saving.

Step 2: Review your Brand Kit

Confirm the voice, tone, and visual identity AEO Signal will use when it generates drafts and recommends fixes.

• Click Review your Brand Kit

• Look through the basic information, voice attributes, examples, and guardrails

• Edit anything that doesn't sound or look like your brand

• Click Save

Step 3: Discover your first questions

Pick the questions you want to be the answer to. These are what AEO Signal will monitor across AI engines.

• Click Discover your first questions

• Browse the questions AEO Signal suggests based on your industry and company description

• Select the questions you want to track and click Add

You only need one question to complete this step, but more questions give you a fuller picture of where your brand is showing up.

Step 4: Review your fixes

See what AEO Signal recommends changing on your existing pages to improve how AI engines surface your brand.

• Click Review your fixes

• Open a fix to see the page it applies to, the issue AEO Signal found, and the suggested change

• Mark at least one fix as reviewed

Step 5: Create your first draft

Generate a new piece of content built to win AI answers for one of the questions you're tracking.

• Click Create your first draft

• Select a question to target

• Click Generate and wait for AEO Signal to produce the draft

• Review the draft and edit anything you'd like before saving

The draft uses your Brand Kit for voice and tone and targets a gap AEO Signal found, so it should already sound like you.

What success looks like

When all five steps are complete, a celebration card appears on your dashboard and the checklist can be dismissed. You'll have live AI visibility tracking for the questions you picked, a prioritized list of fixes for your existing pages, and your first draft ready to refine and publish.

Tips & gotchas

⚠️ Important: The checklist tracks completion based on what's actually in your account — a filled-in profile, a saved Brand Kit, a tracked question, a reviewed fix, and a saved draft. There's no manual "mark as complete" button, so progress reflects real work.

📝 Note: You don't have to do the steps in order. You can jump ahead, and the dashboard will reflect what you've finished. The checklist is a guide, not a gate.

📝 Note: Analytics start working as soon as AEO Signal has data to show. You don't have to finish all five steps before insights start appearing.

Common questions

Can I skip the checklist and go straight to the dashboard?

Yes. The checklist is a guide, not a gate — you can click into any part of AEO Signal at any time. The checklist will keep tracking what you've finished and nudge you to come back to anything you haven't.

Do I have to do all five steps before AEO Signal starts tracking?

No. As soon as you add a question in step 3, AEO Signal starts monitoring it across AI engines. The other steps make the output better, but they don't block tracking.

What if I want to come back to the checklist after dismissing it?

Once you've finished all five steps, you can dismiss the checklist from your dashboard. The steps stay completed — dismissing only hides the card. If you want to add more questions, Brand Kits, or drafts later, you can do that from the relevant section of AEO Signal directly.

I already have a Brand Kit. Do I still need to do step 2?

Yes, but it's quick. Step 2 is about confirming the Brand Kit AEO Signal seeded for you matches your real brand. Open it, check the colors, fonts, and voice, edit anything that's off, and save.