White Label Your Account & Content
To White Label the content in your account and to receive contact-level engagement data, you'll need to head to your domain/network (DNS) settings
Why do I need to white label?
Integrations
To use any of the MAP/CRM Engagement Integrations, you'll need to serve your tours from your own domain rather than the Navless domain.
Brand & trust
Visitors see the customer's own domain in the URL bar — feels like a native part of their site, not a third-party tool. This raises perceived legitimacy and reduces the "what is this random domain?" friction that hurts conversion.
Consistent branding across the buyer journey — no jarring handoff to a vendor domain mid-funnel.
Marketing & SEO
Links, shares, and backlinks accrue to the customer's own domain rather than the vendor's. Analytics, pixels, and tag managers (GA4, HubSpot, LinkedIn Insight, etc.) on the parent domain can track sessions end-to-end without cross-domain stitching.
First-party cookies work. There is no first-party cookie functionality without white labeling, which is needed to track visitors between sessions.
Deliverability & security signals
Email/Slack/social previews unfurl with the customer's domain, which gets through corporate filters and looks safer to end users.
Enterprise buyers often have allowlists or DLP rules keyed to known domains — white label lets the tour ride on an already-trusted host.
Sales & enterprise procurement
Easier security review: the customer can point to their own domain/cert rather than explaining a vendor subdomain to IT/legal.
Removes vendor name from URLs shared with prospects — useful when the customer doesn't want competitors to know what stack they use.
Embeds & integrations
Same-origin (or close to it) embeds avoid third-party iframe restrictions, cookie partitioning quirks, and CSP headaches when placing tours on their own marketing site.
Step 1: Choose your white-label subdomain and add it to Domain Setup in Navless
🛑 You must be an admin in your account to complete this step.
First, create a new subdomain from which to serve your content such as tourial.yourcompany.com. This subdomain can only be used for your content and should not be used for anything else.
Note: Visitors will not interact with the subdomain itself; creating it simply allows you to serve the content from your domain rather than the Navless domain.
In the Navless app, click on Settings in the left-hand navigation and head to Domain.
Once there, click "+Add Domain.
You'll see a field where you can enter your subdomain; note that you do not need to include "https://" or "www."
Step 2: Configure CNAME Record
Once you've determined a subdomain, you'll need to log in to your domain provider and point a CNAME record for your chosen subdomain to [youraccountname].tourialdns.com.
For example, a CNAME record for the account, Acme (acme.com), where they've chosen the subdomain to be "guide" would be:
Subdomain: guide
CNAME: acme.navless.ai
Setting up a CNAME record works a little differently depending on your hosting provider (GoDaddy, HostGator, etc.). Below are guides for some common providers:
If you need assistance setting up a CNAME record and pointing it to Navless, please reach out to your Customer Success Manager or submit a ticket here.
Note: If you had a Tour(s) embedded anywhere prior to adding a subdomain and configuring your DNS see below.
The embed code changes once you've created a subdomain. So make sure you use the updated version wherever you have tours already embedded to ensure it properly loads from the new subdomain.
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