# Tourial Forms
Most often forms are used as a lead generation mechanism so that your buyers can opt to share their contact information with your business for demo requests, more information, event signups, etc.
To create a Tourial form, simply click the "Forms" tab in your account (pictured below).
You can then configure the form fields and style of your form to reflect the information you're trying to capture and the form's look and feel (pictured below).
If you are integrated with a marketing automation platform and connecting your forms for lead capture, please refer to the integrations page on the left for specific form setups.
If you are not using a marketing automation integration but still wish to collect lead information, you can enter an email address for lead info to be submitted to (pictured below)
