# Tourial Forms

Most often forms are used as a lead generation mechanism so that your buyers can opt to share their contact information with your business for demo requests, more information, event signups, etc. 

To create a Tourial form, simply click the "Forms" tab in your account (pictured below).

<figure><img src="/files/oBYbgnWdRxVHwaXK18WI" alt=""><figcaption></figcaption></figure>

You can then configure the form fields and style of your form to reflect the information you're trying to capture and the form's look and feel (pictured below).

<figure><img src="/files/zYA9gKczyHB78WFdnnsU" alt=""><figcaption></figcaption></figure>

If you are integrated with a marketing automation platform and connecting your forms for lead capture, please refer to the integrations page on the left for specific form setups.

If you are not using a marketing automation integration but still wish to collect lead information, you can enter an email address for lead info to be submitted to (pictured below)

<figure><img src="/files/J3tUMdxyXvDr7LZ8I6An" alt=""><figcaption></figcaption></figure>


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